Working with RedTorch

A couple of weeks ago, I spent a day working with four young copywriters from the dynamic online media company RedTorch http://www.redtorch.co As always on these occasions, it’s remarkable how much one learns about one’s own craft while trying to explain it to others. For example, one had been taught that ‘however’ always followed a semi-colon. Hmm. Maybe; however, there are exceptions. Or, there are exceptions, however. Fun, anyway. I love working with business people, helping hack away the jargon and verbiage.



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